Sr. Data Insight Analyst

Job Summary:

This senior role leads complex statistical and analytical initiatives that drive omni-channel growth, loyalty program performance, personalization strategy, and digital marketing optimization. You will apply advanced modeling techniques and experimentation frameworks to shape customer experiences and influence strategic decisions across grocery retail and eCommerce.

Role and Responsibilities:

Advanced Statistical Modeling & ML Support:

• Lead sophisticated modeling initiatives, including:
• Multivariate and logistic regression for driver analysis
• Survival analysis for churn forecasting
• Uplift modeling for retention and offer targeting
• Marketing attribution and MMM (Marketing Mix Modeling)
• Clustering using advanced approaches (mixture models, DBSCAN)
• Develop features and oversee model evaluation using statistical rigor (AUC, lift curves...