Sr Executive Content

Responsibilities

• Collaborate with marketing, e-commerce, design, and performance teams to deliver campaign‑led content that drives traffic and sales.
• Use performance insights (SEO, CTRs, engagement, conversions) to refine and improve content output.
• Write, edit, and publish high‑quality content across platforms including website, app, blogs, product pages, CRM (email/SMS), social media, paid campaigns copy, and in‑store communication.
• Develop clear, engaging, and conversion‑focused product descriptions and category content for electronics, appliances, and lifestyle products.
• Own the content calendar and ensure timely delivery aligned with campaigns, launches, and seasonal moments.
• Maintain and evolve Sharaf DG’s tone of voice across all customer touchpoints. Ensure consistency, accuracy, and clarity in all content produced.
• Write campaign narratives, headlines, CTAs, and promotional messaging for major sa...