Sr. Global Product Marketing Manager

About this opportunity

This newly created role of Sr. Global Product Marketing Manager will lead strategic initiatives to drive adoption of Invisalign treatment options in the growing patient (kids and Teens) segment. The position will also support the commercial positioning, messaging, and assets needed for global product portfolio changes – including new commercial offerings, structural portfolio changes, and expansion of offerings to new countries. The Sr. Global Product Marketing Manager will work closely with cross functional partners and stakeholders to lead identification of best practices and key initiatives that can be leveraged across our global regions to achieve growth goals. Additionally, the individual must create close customer relationships, serve as the voice of the customer, and partner with regional commercial teams in guiding commercial roadmap activities. In this role, you will… Create and maintain strategy and roadmap initiatives to support commercial activities Understand customer mindset/behavior and key barriers to adoption and be able to effectively incorporate insights into the development of programs and communications Create compelling messaging, positioning, claims, creative briefs, sales collateral and education focused on growing patient and product portfolio initiatives Develop comprehensive plans to gather data and proof points to support reasons to believe and create claims Track overall business results including identification and monitoring of key metrics Work within budget and timelines to execute strategy and programs Lead global cross functional teams and partner closely with internal and external partners to collaborate on delivery of marketing initiatives Work closely with product management team to manage end-to-end marketing initiatives to achieve business objectives globally Develop tools to equip regional marketing, clinical and sales teams with the necessary knowledge and tools to increase adoption in the growing patient segment and of the product portfolio Drive adoption of marketing tools and assets by monitoring usage metrics and addressing barriers to use Drive initiatives and campaigns to promote and increase the trust and confidence of our customers in our products and services Conduct market research and/or partner with Global Insights team to understand impact of marketing initiatives and opportunities for increasing impact Provide global product support needed for medical device labelling compliance initiatives Analyze data and feedback to make informed decisions on marketing initiatives Other duties as required. In this role, you’ll need … Bachelor's degree in business, marketing, engineering, or related field required; MBA preferred 8 years of commercial marketing experience Strong knowledge of commercialization, customer adoption, product life cycle management and product marketing strategy development Passionate about digital dental healthcare, strong customer focus, and an advocate for customer needs Experience marketing medical devices and software to healthcare professionals in a regulated environment a plus Excellent, articulate, and concise communication, presentation, and interpersonal skills with the ability to work effectively with cross-functional teams Proven strategic thinking and planning based on an understanding of the market and competition Ability to lead cross-functional teams by influence and clearly articulate a vision that’s in line with customer needs A basic understanding of technology, software development, or other relevant technical aspects. Strong analytical and strategic thinking skills with attention to detail Proven ability to effectively manage multiple projects simultaneously while meeting tight deadlines Strong problem-solving skills with a track record of driving product development and launch initiatives to successful outcomes Experience successfully managing projects Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required Ability to travel domestically and internationally up to 25%