Job Description
**BAT is evolving at pace - truly like no other organisation.**
**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!**
**BAT MEXICO** **IS LOOKING FOR A **SR MANAGER CONSUMER ANALYTICS**
**SENIORITY LEVEL**:Manager
**FUNCTION**: Marketing / Insights & foresights
**LOCATION**:Monterrey
**ROLE POSITIONING AND OBJECTIVES**
The role is responsible for provide the company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers in depth to formulate brand and marketing strategy with a focus on consumer behavior, data analysis & analytics, drive to digital, loyalty rewards, pipeline B2B projects, consumer behavior (digital).
The position is accountable for analyzing purchase information tied to consumers Loyalty Identification number for retail chains in order to track individual or aggregate purcha...
**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!**
**BAT MEXICO** **IS LOOKING FOR A **SR MANAGER CONSUMER ANALYTICS**
**SENIORITY LEVEL**:Manager
**FUNCTION**: Marketing / Insights & foresights
**LOCATION**:Monterrey
**ROLE POSITIONING AND OBJECTIVES**
The role is responsible for provide the company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers in depth to formulate brand and marketing strategy with a focus on consumer behavior, data analysis & analytics, drive to digital, loyalty rewards, pipeline B2B projects, consumer behavior (digital).
The position is accountable for analyzing purchase information tied to consumers Loyalty Identification number for retail chains in order to track individual or aggregate purcha...
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