Job Description
Job Summary: -
We are seeking an experienced and data-driven
E-commerce Marketing Manager
to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems.
Roles & Responsibilities: -
Strategy & Planning
Develop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels.
Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals.
Performance Marketing
Manage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS).
Leverage SEO/SEM, display advertising, remarketing, and conversion optimization to drive ROAS and reduce CAC.
Marketplace Management
Oversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces.
Build and maintain strong relationships with category managers and platform account managers.
Content & Branding
Work with creative teams to plan and execute campaigns that enhance product visibility and brand recall.
Manage digital content calendar for promotions, new launches, and festive campaigns.
Analytics & Reporting
Analyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc.
Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations.
Qualifications & Experience:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
8 - 10 years of experience in digital marketing/e-commerce roles, preferably in B2C brands.
Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa, etc.).
Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.
We are seeking an experienced and data-driven
E-commerce Marketing Manager
to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems.
Roles & Responsibilities: -
Strategy & Planning
Develop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels.
Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals.
Performance Marketing
Manage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS).
Leverage SEO/SEM, display advertising, remarketing, and conversion optimization to drive ROAS and reduce CAC.
Marketplace Management
Oversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces.
Build and maintain strong relationships with category managers and platform account managers.
Content & Branding
Work with creative teams to plan and execute campaigns that enhance product visibility and brand recall.
Manage digital content calendar for promotions, new launches, and festive campaigns.
Analytics & Reporting
Analyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc.
Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations.
Qualifications & Experience:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
8 - 10 years of experience in digital marketing/e-commerce roles, preferably in B2C brands.
Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa, etc.).
Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.
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