Sr. Manager, Email Program Management

Hotel Brand:
Location: Mexico, Guadalajara

Lead and oversee technical development projects for our Email Marketing Development team, leveraging Salesforce Marketing Cloud (SFMC). Manage a team member in support of program requirements.

• Manage end-to-end lifecycle of technical development projects within the email marketing domain.
• Define project scope, objectives, timelines, and deliverables in collaboration with stakeholders.
• Technical Coordination:
  • Partner with developers, architects, and marketing teams to implement solutions in Salesforce Marketing Cloud.
  • Ensure integration with CRM systems, data platforms, and other marketing technologies.
• Hybrid Agile Delivery:
  • Drive projects using a hybrid Agile approach, blending iterative development with traditional project management practices.
  • Facilitate sprint planning, backlog refinement, and release ...