Sr Manager, Growth & Digital Strategy (SaaS)

Overview

This position is responsible for developing and executing strategies that expand the company's market presence, revenue, and customer base. This role ensures efficiency and velocity throughout the marketing and sales funnel (MQL to SQL), owns the health of the marketing technology stack, and guarantees data accuracy for reporting and attribution.

• Identify, evaluate, and launch new demand generation channels and strategic market expansion initiatives with a focus on non-paid growth strategies.
• Own the health, maintenance, and optimization of the core MarTech platform, ensuring seamless integration with CRM and data systems.
• Define and enforce lead flow, scoring, qualification, and routing logic to maximize MQL-to-SQL conversion rates.
• Oversee the data and reporting infrastructure, ensuring accurate marketing attribution across all channels.
• Mon...