Job Description

Piper Companies is seeking a Sr. Manager – Marketing Operations for a world wide SaaS organization. The Sr. Manager – Marketing Operations role can sit remote and must work EST/CST hours. Sr. Manager – Marketing Operations will define and execute strategies that accelerate user adoption, retention, and revenue through product-driven experiences.

Responsibilities for the Sr. Manager – Marketing Operations:

  • Develop and lead PLG initiatives to drive self-service adoption, expansion, and revenue growth.
  • Optimize user onboarding, activation, and retention with data-driven experimentation.
  • Collaborate with Product, Engineering, Marketing, and Sales to align growth efforts.
  • Design pricing and packaging strategies that enhance conversion rates for B2B customers.
  • Implement customer lifecycle strategies, focusing on upsell and cross-sell opportunities.
  • Analyze user behavior, funnel metrics, and engagement trends to refine PLG tactics.
  • Drive automation and scalability for self-service and product-led acquisition channels.

    • Requirements for the Sr. Manager – Marketing Operations:

  • 7+ years of experience in marketing operations
  • Strong expertise in PLG frameworks, subscription models, and SaaS retention strategies.
  • Proficiency in data analytics, experimentation, and AARRR (Acquisition, Activation, Retention, Revenue, Referral) modeling.
  • Experience working with CRM, marketing automation, and product analytics platforms.
  • Ability to collaborate cross-functionally and influence C-level executives.
  • Deep understanding of freemium and trial conversion models in SaaS.

    • Compensation for the Sr. Manager – Marketing Operations:

  • $, - $, plus bonus annually with Full Comprehensive benefits package including Medical, Dental, Vision, K, PTO, Sick Leave as required by law
  • This job opens for applications on June , 5. Applications for this job will be accepted for at least days from the posting date.
  • Must be eligible to work in the United States

    • Keywords: Marketing Operations, PLG, Product Lead Growth

    #LI-JA1

    #LI-REMOTE

    Apply for this Position

    Ready to join ? Click the button below to submit your application.

    Submit Application