Sr. PR Officer

Overview

On-site - Taguig 5-10 Yrs Exp Bachelor Full-time

Job Description

Build and maintain strong relationships with media not limited to tech and lifestyle, to drive consistent, high-quality media pickups and achieve KPI targets

Lead and guide the PR Officer, ensuring timely execution of PR articles, reporting, and daily media coordination

Serve as the main point of contact for media inquiries, managing requests, logistics (e.g., demo unit seeding, media management at events), and ensuring fast and effective crisis response when needed

Proactively identify and secure top-tier media coverage and partnerships to meet monthly pickup targets and increase earned media value (EMV)

Review, refine, and write press releases and PR materials, ensuring messaging supports positive brand sentiment and campaign objectives

Manage day-to-day coordination with the PR agency, ensuring delivery of agreed scopes, timelines, KPIs and medi...