Job Description

Job Description

Join us to develop and execute brand strategy for key Oncology brands and indications in Brazil—owning positioning, demand generation, omnichannel activation, and launch/expansion readiness. Serves as the franchise performance owner in the country, integrating medical, market, and access insights to drive sustainable, compliant clinical adoption.

Senior Product Manager (Associate Director) responsibilities include:

Brand Strategy and Planning

  • Lead annual and mid‑term Brand Plans, including segmentation and targeting, positioning, value proposition, and key messages by persona/care pathway. Build scenarios and forecasts grounded in epidemiology, site capacity, clinical guidelines, and competitive dynamics. Manage brand budget (A&P), prioritizing initiatives with the highest ROI and conducting quarterly reviews.

Go‑to‑Market and Omnichannel Execution

  • Design and execute 360° campaigns (field, ...

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