Job Description
POSITION
Execute strategies and initiatives to increase paid search traffic and revenue.Responsible for managing paid search campaigns for LendingTree loan and banking products.This person will directly handle account management, placements, ads and bidding under the direction of the team manager.They will also work with the product, creative, growth marketing and analytics teams to launch and track landing page conversion funnel and creative tests, while contributing to the overall direction and monetization of the assigned vertical markets. RESPONSIBILITIES
Full funnel search marketing: ads, bids, landing pages, keyword research & reporting.Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.Run reporting and communication of results/ideas within the marketing and product teams.Working closely with product/tech teams to s...
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