Sr. Web Strategist Lead

About the Role

We’re seeking a Lead Digital Strategist who can bridge brand strategy, user experience, content, and digital advisory to guide clients through complex website and multi-channel engagements. This role is ideal for someone who thrives on solving ambiguous problems, creating strategic clarity, and partnering with cross-functional teams to deliver thoughtful, insight-driven digital experiences.

You will lead strategy across discovery, research, messaging, content structure, and web experience—while serving as a trusted advisor to clients and internal teams alike.

Benefits:

Insurance (Health, Dental), 401K with match and profit-sharing, Disability, casual environment, 4 weeks PTO, genuine respect for work/life balance

About the Role

Lead Strategic Direction for Web & Digital Initiatives

• Own the strategic approach for website and digital experience projects from discovery through delivery.

• Translate research, stakeholder input, and client goals into clear insights and strategic recommendations.

• Shape IA, UX direction, content priorities, and measurement plans that ladder up to business objectives.

Guide Clients as a Senior Digital Advisor

• Lead strategy conversations with senior stakeholders and facilitate structured decision-making.

• Present insights, recommendations, and frameworks with clarity and confidence.

• Navigate ambiguity, competing priorities, and evolving project needs with calm leadership.

Drive Discovery & Research

• Conduct stakeholder interviews, competitive analysis, audience research, and analytics reviews.

• Synthesize qualitative and quantitative data into actionable strategic direction.

• Identify opportunities for brand refinement, messaging alignment, and experience optimization.

Collaborate Across Disciplines

• Partner closely with UX, design, content, development, and project management teams.

• Ensure strategy is integrated into IA, design concepts, content strategy, and technical execution.

• Provide ongoing guidance throughout the project lifecycle to maintain alignment.

Develop Messaging & Brand Foundations

• Create or refine value propositions, messaging hierarchies, audience frameworks, and brand narratives.

• Ensure brand expression carries consistently across digital channels and user flows.

Support Account Health & Growth

• Participate in client presentations, pitch discussions, and long-term roadmap planning.

• Build trusted relationships that strengthen retention and support future opportunities.

What You Bring

Core Experience

• 6–10+ years in digital, brand, UX, or content strategy.

• Proven leadership on mid-to-large web projects.

• Agency or consulting experience preferred.

Strategic Skills

• Strong research, insight development, and synthesis capabilities.

• Ability to connect strategy to business outcomes.

• Understanding of IA, UX principles, content strategy, and analytics.

Client Leadership

• Excellent presentation and facilitation skills.

• Experience guiding clients through complex decisions.

• Comfortable running workshops and discovery sessions.

Collaboration & Adaptability

• Works well with cross-functional teams.

• Able to adjust approach as new insights emerge.

Technical & Analytical Fluency

• Familiarity with analytics tools, CMS basics, SEO considerations, and digital measurement.

• Curiosity about AI tools or new strategic methods is a plus.