Staff Marketing Manager - CRO & Web Ops

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Overview

As the Staff Marketing Manager - CRO & Web Ops, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels. You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.

Responsibilities

• Define and communicate a strategic roadmap for the CAN-LATAM QuickBooks & Mailchimp websites that aligns with business objectives, brand positioning, and customer lifecycles.
• Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customer needs. Constantly evaluate and refine the roadmap ...