Store Manager

Job Description – Store Manager

Company: Ethera Diamonds

Location: Dwarka, New Delhi

Position: Store Manager

CTC: 6,00,000 – 7,00,000 per annum

About Ethera Diamonds

Ethera Diamonds is a premium diamond jewellery brand focused on contemporary designs, exceptional craftsmanship, and a superior in-store customer experience. Our stores represent elegance, trust, and personalized service.

Role Overview

The Store Manager will be responsible for the overall performance, operations, and profitability of the store. This role requires a strong blend of retail sales leadership, customer relationship management, inventory control, and team handling, specifically in the jewellery or luxury retail segment.

Key Responsibilities

Sales & Revenue Management

• Drive store sales and achieve monthly and annual revenue targets.


• Ensure high conversion rates, average ticket size, and repeat customer business.


• Handle high-value customers and assist in closing premium jewellery sales.


• Plan and execute in-store promotions, festive sales, and special campaigns.

Customer Experience

• Deliver a world-class, personalized buying experience to every customer.


• Build long-term relationships with repeat and referral clients.


• Handle customer queries, complaints, and post-sale service issues professionally.


• Ensure adherence to brand standards in service, presentation, and communication.

Store Operations

• Oversee daily store operations including opening/closing, cash handling, billing, and security.


• Ensure compliance with company policies, SOPs, and audit requirements.


• Maintain visual merchandising standards aligned with brand guidelines.


• Coordinate with HO for stock movement, replenishment, and new launches.

Inventory & Stock Management

• Manage diamond and jewellery inventory with strict accuracy and controls.


• Conduct regular stock audits and ensure zero tolerance for discrepancies.


• Maintain proper documentation for inward/outward stock and certifications.

Team Management

• Lead, train, and motivate the store sales team to achieve performance goals.


• Monitor staff attendance, discipline, grooming, and productivity.


• Conduct regular product and sales training for team members.


• Assist in hiring, onboarding, and performance reviews of store staff.

Reporting & MIS

• Prepare and submit daily, weekly, and monthly sales and operational reports.


• Track KPIs such as footfall, conversion ratio, average bill value, and inventory turnover.


• Share market feedback, customer trends, and competitor insights with management.

Eligibility & Qualifications

• Graduate in any discipline (MBA / Retail Management preferred).


• 5–8 years of experience in jewellery retail or luxury retail, with at least 2 years as Store Manager or Assistant Store Manager.


• Strong understanding of diamonds, gold jewellery, certifications, and retail compliance.


• Excellent communication, negotiation, and interpersonal skills.


• Proficient in POS systems, billing software, and basic MIS reporting.

Key Skills & Competencies

• Sales leadership & customer handling


• Jewellery product knowledge


• Inventory & loss prevention


• Team management & training


• Attention to detail & operational discipline


• High integrity and trustworthiness

What We Offer

• Competitive salary package (6–7 LPA)


• Performance-linked incentives


• Opportunity to work with a growing premium jewellery brand


• Career growth within retail leadership roles.