Job Description
The Strategic Brand Manager is a role responsible for driving the brand’s overall direction, growth, and long-term market expansion. Beyond traditional marketing, this position shapes and elevates brand identity by delivering a consistent and compelling narrative across all consumer touchpoints—digital, retail, and experiential.
The role blends strategic business development, data-driven product decision-making, and integrated marketing execution while fostering strong collaboration with merchandising, sales, and retail operations. The Strategic Brand Manager ensures the brand remains competitive, relevant, and commercially successful within the dynamic retail and fashion landscape.
Duties and Responsibilities
- Strategic Brand Development & Planning
- Develop and execute comprehensive brand strategies aligned with company vision and market positioning.
- Conduct market research and consumer insights analysis to identify trends, opport...
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