Strategy Lead

#LI - PS1 Job Title: Strategy Lead North Location: Gurgaon Company:confidential Experience: 14+ Years Key Responsibilities: Media Strategy: Craft integrated media strategies by seamlessly blending traditional and digital media channels. Collaborate with cross-functional teams to ensure data-driven media strategies that aligns with client objectives. Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape. Client & Stakeholder Management: Act as a strategic advisor to key clients, guiding them on effective media strategies. Work closely with internal teams to innovate and develop impactful campaigns for clients. Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies. Performance & Optimization: Utilize media research tools, audience insights, and analytics to refine media strategies. Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies effectiveness. Key Requirements: 14+ years of experience in media strategy Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI). Exceptional client management, leadership, and presentation skills. Ability to translate business objectives into high-impact media strategies. Prior experience in a media agency is highly preferred.