Strategy Manager

Job Description

• To work in a fully integrated setup.
• Where all functions are under one roof – ATL, Digital, Retail Offline and E-commerce, Activation, Media.
• Digital – that covers digital advertising, social media, influencer marketing, e-commerce, content creation (in-house and with publishers), digital media planning & buying, analytics.
• Available Tools & Data – Audience tracking tools (GWI), advanced listening tools, data from marketplaces, and a whole bunch of platforms.

Requirements

• A combination of analytical skills, curiosity, and a strong interest in people.
• Analyse consumer data both qualitative and quantitative. Draw learnings from cultural and social trends.
• Creation of communication strategy that takes into account the client’s target audience and the best ways to market the client’s product to them.

Qualification / Skills Required

• Experience: 5–7 years
• Graduate / Post-graduate in any field.
• Proven working experience in digital marketing, particularly within the industry.
• Good interpersonal and teamwork skills.
• Required to give persuasive presentations in order to pitch ideas to the client and/or other staff members.
• Ability to work in a fast-paced, competitive environment.

Responsibilities

• Work across 6 strategic buckets.
• Development of communication proposition, ideas, and go-to-market plans.
• Competition and market analysis and business opportunity spotting. Regular presentations to the client.
• Work on global strategy development and local interpretation of the same.
• Understanding and spotting opportunities on a regular basis in the following areas; presentations to client business and Marcom teams:

• New platforms – OTT, Social, etc.
• New technologies – AR / VR / Voice, etc.
• Regional opportunities – Vernacular marketing
• New commerce platforms – e.g. social commerce, live commerce, e-store, flagship stores, etc.

• Rich marketing – marketing to modern luxury consumers for super-premium products.
• Community & CRM – strategies to leverage the installed base of consumers and fans.
• Open to rotation between business lines from time to time.