Subscription Growth Lead

Biizline is India’s leading live B2B order management platform built for manufacturers, distributors, wholesalers, and MSMEs. Biizline replaces WhatsApp chaos, manual order books, and follow-up errors with a mobile-first, intuitive, AI-powered system designed around real Indian business behaviour.

2026 is a scale year for Biizline. Our focus is clear:

Paid subscription growth, retention and renewals, and AI-driven features such as demand forecasting and business intelligence.

This role is not a support marketing role.

This role owns growth as a business outcome.

Role Overview

We are hiring a Growth Marketing Manager who will own the entire growth funnel end-to-end:

Acquisition, Activation, Monetisation, Retention, and Renewal.

You will be accountable for CAC, LTV, conversion rates, churn, and predictable revenue growth. This role works closely with Product, Tech, Sales, and Customer Success and acts as a force multiplier across teams.

Key Responsibilities

• Own paid subscription growth across Growth, Pro, Elite+AI, and Enterprise plans
• Design and execute revenue-led growth strategies, not vanity campaigns
• Build and optimise mobile and web conversion funnels
• Run data-driven growth experiments with clear hypotheses and outcomes
• Manage and optimise Google Ads, Meta Ads, and WhatsApp Marketing for Indian MSMEs
• Create WhatsApp-led acquisition, activation, upsell, and renewal journeys
• Work closely with Product and Tech teams to embed growth loops inside the product
• Support Sales and Customer Success with strong messaging, pitch flows, and conversion logic
• Track and improve CAC: LTV ratios, retention curves, and renewal metrics
• Build dashboards and reports that leadership can rely on for forecasting

Who Should Apply

You should apply if you:

• Have 3 to 5 years of experience in Growth or Performance Marketing in B2B SaaS or MSME-focused businesses
• Have owned revenue or pipeline outcomes, not just leads or traffic
• Are comfortable with data, experimentation, and accountability
• Understand Indian B2B buyer behaviour deeply
• Think in funnels, cohorts, and unit economics

Required Skills

• Growth and Performance Marketing (hands-on)
• Funnel Optimisation and CRO
• Google Ads, Meta Ads, WhatsApp Marketing
• Tools like HubSpot, Google Analytics, Mixpanel, or similar
• A/B testing, cohort analysis, and experimentation frameworks
• Strong understanding of pricing, monetisation, and retention

What Success Looks Like

• Predictable month-on-month paid subscription growth
• Lower CAC with higher quality conversions
• Improved activation and reduced churn
• Clear ownership of growth numbers and outcomes
• A scalable growth engine, not short-term campaigns

What This Role Is Not

• Not a brand-only role
• Not a social media manager role
• Not a coordinator between agencies

This role is for builders who want to design and own the growth engine of a serious B2B SaaS company.

If you want ownership, pressure, and long-term impact, apply.