Job Description
Job Description
- Develop, lead, and implement big creative advertising concepts and messaging strategies that drive measurable brand growth and commercial results, setting the creative direction for all channels and campaigns
- Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines—making brand intent tangible for every team and touchpoint
- Oversee and contribute to copywriting for advertising, website, app, POS, CRM, customer support, and digital touchpoints, ensuring on-brand messaging at every stage of the customer journey
- Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently—scaling the creative impact of the team
- Collaborate closely with strategy, campaign, production, and analytic teams to optimize messaging based on campaign results, lever...
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