Job Description
Job Description
We are seeking a strategic and technically adept Product Owner to lead our Data Tracking team. This role is central to implementing the Tracking 360° strategy, ensuring accurate, compliant, and unified data collection across platforms. You will drive initiatives that enhance data governance, eliminate vendor lock-in, and enable deep insights into customer behavior, product performance, and campaign effectiveness.
Key Responsibilities:
Strategic Ownership & Roadmap Development:
- Define and maintain the data tracking roadmap aligned with business priorities such as brand growth, churn prevention, and conversion optimization.
- Lead the migration to standardized tracking systems and UTM-based traffic source detection.
Data Governance & Compliance:
- Establish unified data contracts and naming conventions across platforms.
- Ensure tracking availability and GDPR comp...
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