Technical Program Manager, Marketing Technology

## **Responsibilities:**

- **Marketing Measurement Intelligence**: Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations. Design and execute comprehensive incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests with media partners to calibrate and validate MMM outputs. Lead brand lift study design and execution across media platforms to measure awareness, consideration, favorability, and intent. Synthesize measurement results across MMM, brand lift, and incrementality testing for holistic marketing effectiveness views, building reporting frameworks that connect brand health metrics to business outcomes.
- **MarTech Infrastructure and Vendor Management:**Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and driving stakeholder alignment on build-vs-buy decisions while mapping dependencies and identi...