TikTok Shop - Product Manager - Customer Engagement Product Manager

About the team

The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. About the role:
We are looking for a senior Product Manager to lead our customer re-engagement strategy for TikTok Shop’s . operations. This role is ideal for someone passionate about content-driven commerce, who can blend user psychology, lifecycle insight, and experimentation to bring current users back into the funnel and increase purchase frequency. You’ll own re-engagement surfaces, influence content strategy, and partner cross-functionally to drive retention through scalable product and system changes. Responsibilities:
- Own the end-to-end product strategy for re-engaging users through content-driven surfaces (., For You feed, Shop tab, notifications, retargeting).
- Partner with Data Science, Product Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation.
- Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV).
- Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage.
- Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.

Minimum Qualifications
- 3 years and above experience in Product Management, ideally in content commerce, retention, or lifecycle engagement roles.
- Deep understanding of re-engagement loops and user behavior in social or commerce platforms.
- Data-fluent; able to translate insights into scalable features and run experiments with clear hypotheses.
- Experience partnering with Algorithm, DS, and Product Ops teams in fast-paced environments.
- Familiarity with content systems, creator ecosystems, or recommendation models is a strong plus. Preferred Qualifications
- Masters Degree in Business, Economics, Computer Science or a related field. - 5 years of relevant experience in E-commerce or operations in a technology company.
- Experience with customer engagement product is a plus.
- Familiarity with SQL is a plus.