TikTok Specialist

We are expanding our expertise with this exciting opportunity for an experienced TikTok Specialist to join our growing team. Selected candidate will join a formidable team of passionate marketeers, community managers, creatives, writers and content creators/curators. Tasked with owning and growing our B2C brand's TikTok presence through native, high-performing content that builds brand relevance and drives business outcomes.

Responsibilities

• Develop a TikTok-first content strategy aligned with brand values and market-specific culture.
• Identify trends, formats, and sounds early and adapt them for the brand.
• Ideate, script, and brief TikTok campaigns, working with creators, editors, and in-house colleagues to produce cutting edge content.
• Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence.
• Monitor performance and iterate based on insights. Run structured content experiments.
• We...