Job Description

Responsibilities

  • Creator Relationship Management: Cultivate and maintain strong relationships with top creators and celebrities. Serve as the main point of contact to guide them through onboarding, growth, and monetization on the E-commerce platform.
  • Performance & Growth Strategy: Track creator performance (e.g., LIVE GMV, Monthly Live Plan with brand matchmaking), identify key levers for growth, and implement personalized strategies to accelerate results.
  • Content Collaboration: Lead the planning and optimization of commerce-driven content, including live sessions and short videos, alongside creators. Ensure content aligns with platform trends and delivers commercial impact.
  • Cross-functional Collaboration: Work closely with category managers, marketing, and MCN teams to align creator efforts with campaign priorities and ecosystem development goals.
  • Campaign & Incentive Design: Design and execute tailored creator JBP (Joint B...

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