TOP MEDIA BUYER

Media Buyer (Growth Ownership Role)

The Lead Gen Partners (TLGP) · Remote

About The Lead Gen Partners

The Lead Gen Partners is a performance-based lead generation agency .

We partner with high-ticket businesses whose products and services genuinely improve people’s lives and who need a real growth partner to scale their impact.

We don’t operate as vendors.

We operate as growth partners .

That means we care deeply about:

• Results over appearances
• Data over opinions
• Speed and clarity over perfection
• Accountability at every level

We challenge ideas openly, own mistakes quickly, and reward outcomes—not effort.

Role Overview

This is not a button-pushing media buyer role.

This is a growth ownership role for someone who:

• Thinks in systems
• Understands the full funnel (Ad → Lead → Sales)
• Makes decisions with incomplete data
• Is accountable for outcomes, not activity

You will operate as a growth partner , not a task executor.

Mission of This Role

Drive profitable scale through disciplined execution, strong judgment, and tight feedback loops across creative, funnel, and sales operations .

Your job isn’t just to make ads work.

Your job is to make the entire acquisition system work .

What You’ll Own

1. Performance & Scale

• Own CPL, CPQL, CPA, and ROAS
• Decide when to test, hold, scale, or pull back
• Allocate budget based on performance
• Scale accounts responsibly without breaking efficiency

2. Strategy & Decision-Making

• Design structured testing frameworks (not random tests)
• Choose campaign structures, optimization events, and bid strategies
• Make judgment calls under uncertainty
• Push back when data does not support a request

3. Tracking, Attribution & Data Integrity

• Ensure accurate tracking (Pixel, CAPI, CRM, trackers)
• Diagnose data discrepancies
• Set up and maintain tracking systems
• Know when to trust the data—and when not to

4. Creative & Funnel Feedback

• Analyze creative beyond surface metrics
• Provide clear, actionable feedback to creative strategy
• Understand how messaging, funnels, and sales affect performance
• Identify patterns across ads, angles, funnels, and platforms

5. Client & Internal Communication

• Proactively communicate performance and risks
• Lead performance discussions with confidence
• Be prepared, punctual, and data-backed

How You Are Measured

You are measured on outcomes , not effort.

Primary KPIs (Direct Control)

• Cost per Lead (CPL)
• Cost per Qualified Lead (CPQL)
• Cost per Booked Call (CPCALL)
• Budget pacing accuracy

Secondary KPIs (Outcome-Influenced)

• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)

You’ll also be evaluated on:

• Quality of decisions
• Clarity of thinking
• Ability to explain performance shifts
• Pattern recognition across accounts

Bonus & Upside

This role includes performance-based bonuses directly tied to account growth and efficiency.

If you help the business:

• Spend more profitably
• Unlock higher ROAS tiers
• Hit higher volume thresholds

You share in the upside.

No artificial bonuses.

No rewards for maintaining baseline.

Who This Role Is For

This role is for someone who:

• Has managed large ad budgets independently
• Understands Meta deeply (including post-Andromeda behavior)
• Knows when to trust data—and when to wait
• Can clearly explain decisions
• Is comfortable being challenged
• Thinks in funnels, not ads
• Wants to grow into a true growth partner

Who This Role Is NOT For

This role is not for someone who:

• Needs constant direction
• Can’t explain why something worked or failed
• Hides behind “it depends”
• Avoids accountability
• Has only managed small budgets
• Thinks media buying ends at CPL

Tools & Stack

You should be hands-on with:

• Meta Ads
• TikTok Ads
• YouTube Ads
• Tracking systems (Hyros, RedTrack, GA4, custom trackers)
• Pixel & CAPI
• GoHighLevel
• Slack, Zoom, Asana

Expectations (First 60–90 Days)

By 30 days

• Fully understand existing accounts, offers, and systems
• Own daily optimization decisions
• Identify bottlenecks and risks

By 60 days

• Lead testing and scaling decisions
• Improve performance consistency
• Strengthen creative feedback loops

By 90 days

• Operate independently as a growth owner
• Contribute to strategy (not just execution)
• Act as a trusted decision-maker

How to Apply

This role requires thinking , not just experience.

Applicants must complete our Media Buyer Application Form , which includes:

• Decision-making scenarios
• Testing frameworks
• Funnel diagnostics
• Statistical significance logic

If you’re not comfortable being evaluated this way, this role is not a fit.

How We Work

• Fully remote
• Async-first communication
• Tools: Slack, Asana, Google Drive, GoHighLevel
• Direct feedback, no politics

TLGP rewards operators who think clearly, act decisively, and deliver results. If you don't feel aligned with these core values, please don't apply.

SUBMIT YOUR APPLICATION HERE:

ONLY APPLICATIONS SUBMITTED THROUGH THIS LINK WILL BE CONSIDERED