TRADE MARKETING MANAGER

Pasig City, National Capital Region, Philippines

Job Description

As a Trade Marketing Manager, you will be responsible for achieving category sales and market share objectives for the assigned trade channels through retail and shopper marketing strategy and development of standards for in-store executions.

Responsibilities

Channel & Shopper Solutions

• Defines the annual channel marketing plan per customer, recommending the promotion intensity to marketing and optimum promo mix per channel/customer, defines the promotion portfolio (events, consumer/shopper marketing), and channel marketing mix per customer/channel.
• Establishes objectives by product and for merchandising policies supporting new product launches, initiatives, and participates in budget definition.
• Sets and agrees on measures for each activity as aligned cross-functionally to achieve overall goals and objectives.
• Monitors and evaluates perform...