Trade, VM and PR Analyst

Develop and orchestrate the implementation of the local operational Trade Marketing & VM strategy to increase Brand Awareness with excellence; improve Trade Marketing visibility to elevate the Brand in B&M channel; guarantee the excellence in terms of growth and profit in line with Company objectives. Overview Support brand strategy, aligned with global guidelines, to increase the brand awareness through B&M activities Develop and manage Trade Marketing annual budget, aligned with annual business plan and all compliance politics Gather and analyze constant information on the market evolution, trends and competitors, identifying growth opportunities and lead strategy to pursue them Analyze sell in and sell out information, developing an action plan if it is necessary Brief commercial teams on product’s focus and goals, track launch’s introductions Collect, analyze qualitative feedback from sales team Participate to the negotiation of in-store trade plans & coordinate with our retail par...