Trafficker

We are seeking a
Trafficker / Lead Generator / Media Buyer
to join our team. This role is critical in managing and optimizing paid media campaigns across multiple platforms, ensuring high-quality lead generation, and delivering actionable insights through data-driven analysis.

Daily Responsibilities:

The selected candidate will be responsible for:

• Monitoring and optimizing paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
• Analyzing daily performance metrics (CPC, CPA, CTR, ROAS, conversion rates).
• Reviewing lead quality and downstream performance using CRM and reporting tools.
• Managing budgets, pacing, and campaign adjustments based on data.
• Conducting ongoing A/B testing of creatives, copy, and audiences.
• Maintaining and updating Excel-based performance reports and dashboards.
• Identifying trends, anomalies, and optimization opportunities through data analysis.