Job Description
We are seeking a Trafficker / Lead Generator / Media Buyer to join our team. This role is critical in managing and optimizing paid media campaigns across multiple platforms, ensuring high-quality lead generation, and delivering actionable insights through data-driven analysis.
Daily Responsibilities:
The selected candidate will be responsible for:
Monitoring and optimizing paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
Analyzing daily performance metrics (CPC, CPA, CTR, ROAS, conversion rates).
Reviewing lead quality and downstream performance using CRM and reporting tools.
Managing budgets, pacing, and campaign adjustments based on data.
Conducting ongoing A/B testing of creatives, copy, and audiences.
Maintaining and updating Excel-based performance reports and dashboards.
Identifying trends, anomalies, and optimization opportunities through data analysis.
Documenting changes, insights, and results for internal reporting....
Daily Responsibilities:
The selected candidate will be responsible for:
Monitoring and optimizing paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
Analyzing daily performance metrics (CPC, CPA, CTR, ROAS, conversion rates).
Reviewing lead quality and downstream performance using CRM and reporting tools.
Managing budgets, pacing, and campaign adjustments based on data.
Conducting ongoing A/B testing of creatives, copy, and audiences.
Maintaining and updating Excel-based performance reports and dashboards.
Identifying trends, anomalies, and optimization opportunities through data analysis.
Documenting changes, insights, and results for internal reporting....
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