Job Description

About VGL Group


Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY -24, VGL reported a turnover of ~$ million and employs 4,+ people globally, with 3,+ based in Jaipur, India.


Multi-Channel Presence


VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

  • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.

  • TJC, UK – Reaches 27M+ homes through TV and digital platforms.

  • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.

  • Ideal World (UK) – Acquired in , a leading UK teleshopping & digital sales platform.

  • Mindful Souls – Acquired in , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

    • Social Impact & ESG Initiatives

  • Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.

  • Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.

  • Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.

  • IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.

  • Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

    • Talent & Culture

  • Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.

  • Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.

  • GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

    • Recognition & Achievements

  • Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.

  • Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

    • Job Summary


    The TV Planner for TJC is responsible for planning, executing, and optimizing television airtime to drive maximum call volumes, conversions, and revenue. The role focuses on slot planning, show scheduling, performance analysis, and ROI-driven decision making across regional and national TV platforms.


    Key Responsibilities


  • Plan and optimize TV airtime schedules for live and recorded tele-shopping shows




  • Identify high-performing time bands (prime, non-prime, overnight) to maximize call volumes




  • Analyze slot-wise performance based on calls, conversions, AOV, and revenue




  • Work closely with tele-sales, production, and merchandising teams




  • Manage media budgets and ensure ROI-positive slot utilization




  • Track and analyze TRP, BARC data, call data, and sales dashboards




  • Optimize content duration, repeats, and frequency based on performance insights




  • Coordinate with broadcasters for slot availability, pricing, and renewals




  • Prepare daily, weekly, and monthly performance MIS reports




  • Monitor competitor tele-shopping channels and market trends


    • Skills & Competencies


  • Strong understanding of tele-shopping metrics (calls/min, conversion %, AOV, revenue/hour)




  • Knowledge of BARC data, TRP analysis, and slot efficiency




  • Data-driven decision making and strong Excel skills




  • Ability to work cross-functionally with sales and operations




  • High ownership mindset with strong analytical and commercial acumen




  • Comfortable working in fast-paced, performance-driven environments


    • Qualifications


  • Graduate / MBA in Marketing, Media, Advertising, or Business Management




  • Experience in tele-shopping, jewellery, lifestyle, or retail TV preferred


    • Apply for this Position

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