Job Description
Key Responsibilities
Plan and execute media leads acquisition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal.規劃及執行媒體名單蒐集活動，並進行活動的效益分析與優化策略，達成年度名單目標。Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc. 負責數位媒體行銷業務，從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。Campaign P&L Management. 掌控行銷預算，確保符合效益。Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations. 針對行銷活動的需求，與內部團隊及外部廠商進行溝通與協調。At least 3 years of digital marketing experience in media lead acquisition campaigns. 至少三年以上名單蒐集活動之數位行銷經驗。Hands-on experience in managing ads across Google, Meta, LINE, and other major digital platforms. 熟悉 Google／Meta／LINE 等數位廣告平台，具實務操作經驗。Knowledge of SEO, SEM, and content marketing. 具備 SEO／SEM／內容行銷經驗。Experience working...
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