UGC & Creator Strategist

Job description

The UGC & Creator Strategist exists to transform Hey Harper's commercial and marketing calendar into a clear, creative, and scalable UGC plan. The UGC Strategy & Creator Strategist owns what UGC we need, why we need it, from whom, and how it will be used across paid, social, PDP, and owned channels. You collaborate closely with Demand to understand growth objectives, then turn those into creative input strategies, content angles, and timely creator briefs. You do not manage contracts, payments, or performance reporting, ensuring this role stays strategic, creative, and high-leverage. This person is not an operational coordinator and not a content producer. Instead, they own:

• What UGC we need

• Why we need it

• Which creators to activate for each moment

• How the content should be shaped creatively together with Senior Creative Strategist & Head of Brand

• How should it be deployed a...