Unikon.ai - Performance Marketing Expert

<p><p><b>Description:</b><br/><br/>About the job:<br/><br/>- We are looking for a Performance Marketing Expert specializing in Meta Ads (Facebook & Instagram) and Google to lead and execute paid marketing campaigns that drive sales and brand awareness.<br/><br/>- The ideal candidate will have a strong analytical mindset, a deep understanding of consumer behavior, and hands-on experience in scaling D2C brands through paid media.<br/><br/><b>Key Responsibilities:</b><br/><br/>- Plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and ROAS.<br/><br/>- Develop ad strategies, audience segmentation, and retargeting to maximize ROI.<br/><br/>- Conduct A/B testing on creatives, copy, and audience targeting to improve campaign performance.<br/><br/>- Monitor key performance metrics (CTR, CPC, ROAS, CAC, LTV) and provide data-driven insights.<br/><br/>- Work closely with the creative team to develop high-performing ad creatives.<br/><br/>- Stay updated with Metas latest ad policies, tools, and algorithm changes.<br/><br/>- Manage ad budgets effectively to ensure profitability and growth.<br/><br/>- Collaborate with the growth, content, and product teams to align marketing 5+ years of hands-on experience in Meta Ads (Facebook & Instagram) for D2C brands.<br/><br/>- Proven track record of managing and scaling high-budget ad campaigns.<br/><br/>- Strong analytical skills with expertise in Meta Ads Manager & Google Analytics.<br/><br/>- Deep understanding of audience targeting, pixel tracking, and conversion optimization.<br/><br/>- Experience in Home Decor, or luxury brands is a plus.<br/><br/>- Ability to create compelling ad copies and guide the creative team on best practices.<br/><br/>- Performance-driven mindset with a passion for growth marketing</p><br/></p> (ref:iimjobs.com)