Job Description
Highlights:
- Working Area: Central Region
- Normal office working hours: Monday - Friday 9:30AM - 6:30PM
Responsibilities:
- Understand the client's business, offer, margins, target audiences, and sales process; translate that into a clear campaign plan and testing roadmap.
- Plan, build and manage campaigns across Google, Meta, LinkedIn, and other relevant channels (TikTok/XHS/Lemon8 where suitable).
- Set up account structures, audiences, keywords, creatives, placements, budgets, and bidding strategies; maintain strong hygiene (naming conventions, tracking, exclusions, negatives, etc.).
- Write and iterate ad copy (or brief writers/designers with clear direction), and run disciplined A/B testing across hooks, angles, offers, formats, and landing pages.
- Optimize campaigns daily/weekly: reduce wastage, improve CTR/CVR, lower CPA, and scale what works without breaking efficiency.
- Perform keyword and au...
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