Job Description

Responsibilities

  • User Lifecycle Management: Develop and execute comprehensive user lifecycle strategies covering the entire process from new user acquisition and activation to retention, repurchase of existing users, and reengagement of churned users, aiming to enhance user activity and loyalty at each stage.
  • New Customer Conversion Rate Improvement: Conduct market research and user behavior analysis to gain in-depth insights into overseas markets and user needs. Develop targeted strategies for new user acquisition and conversion. Optimize new user registration processes, plan and execute exclusive activities for new customers, and effectively increase the new customer conversion rate.
  • Existing Customer Retention and Repurchase: Establish and improve systems for retaining existing customers and encouraging repurchases, including membership program design and exclusive activity planning for loyal users. Utilize data analysis to identify potentia...

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