UX Lead

The Role

We’re looking for a UX Lead to own and evolve the end‑to‑end product experience — from understanding customer problems to translating insights into clear, usable UI improvements.

You’ll work closely with the founder, product, and engineering to identify UX issues, validate them with evidence, and ship thoughtful, pragmatic design solutions.

What You’ll Do (Core Responsibilities)

• Own UX across key product flows, from problem discovery to shipped UI improvements
• Analyze customer behavior using qualitative insights and quantitative data (funnels, drop‑offs, usage patterns)
• Identify UX issues impacting activation, conversion, and retention — and clearly articulate why they happen
• Translate UX findings into concrete UI changes, design recommendations, and interaction improvements
• Design and iterate on user flows, wireframes, and high‑fidelity UI with speed and clarity
• Prototype quickly, test with real users, and refine designs based on feedback and evidence
• Partner closely with engineering to ensure designs are practical, well‑implemented, and maintainable
• Contribute UX copy and visual polish where needed to ensure clarity and consistency

Over Time, You Will

• Help define and evolve UX standards and patterns (without over‑engineering a design system)
• Improve design consistency and quality as the product surface area grows
• Mentor engineers or designers informally on UX best practices
• Support the team in evaluating when new patterns, tooling, or AI‑assisted features improve user experience — and when they do not

What We’re Looking For

• Strong experience as a senior UX / product designer on real, shipped products
• Proven ability to diagnose UX problems using data, customer insight, and judgment — not just visual intuition
• Comfortable moving between UX thinking and hands‑on UI execution
• High bar for usability, interaction clarity, and visual detail
• Ability to work with ambiguity and incomplete information without heavy process
• Pragmatic mindset: f ocused on impact, not perfection
• Experience working closely with engineering teams in fast‑moving environments
• Data & Customer Centricity

You should be comfortable:

• Using metrics, funnels, and behavioral data to inform UX decisions
• Connecting customer complaints, feedback, and usage data to specific UX breakdowns
• Explaining why users struggle — not just proposing new screens
• Validating improvements through testing, iteration, and outcome tracking

You Might Be a Great Fit If

• You start by understanding user behaviour before opening Figma
• You can suggest targeted UI changes based on UX evidence, not opinion
• You’ve improved real customer experiences through thoughtful iteration
• You’re comfortable designing, testing, and refining without a lot of ceremony
• You care more about clarity and usability than flashy visuals

AI‑Related Experience (Nice to Have)

• Familiarity using AI tools to speed up UX workflows (research synthesis, ideation, prototyping, UX copy)
• Ability to evaluate AI‑assisted features from a user value and trust perspective
• Curiosity about where AI improves experience — and where it adds unnecessary complexity

Key Requirement

An updated portfolio, website, or Behance profile demonstrating UX thinking, problem diagnosis, and shipped work