Job Description

KEY RESPONSIBILITIES

Channel sales delivery, product mix, VNB and CoA metrics (40%)

  • Digital Marketing - Paid Media Strategy & Organic traffic growth Strategize & deploy performance marketing campaigns across Search, Display to power demand generation and inbound marketing strategy Monitor & optimize the digital revenue equation through comprehensive conversion funnel management strategy Devise & Orchestrate a comprehensive SEO strategy for Max Life - Define a comprehensive SEO strategy for achieving long short, medium & long SEO goals for business
  • Primary owner of digital prospect management and the conversion funnel to deliver and grow direct ecommerce business through our contact centre (including purchase journey)
  • Develop contact centre strategy and Purchase Journey thinking to ensure high conversions on all prospect received through digital assets.
  • Achieve individual sales and convers...

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