Vice President (UX) at State Bank of India

Position: Vice President (UX) for State Bank of India

Location: Mumbai

Contract Period: 5 Years

Age (As on ): Minimum- 40 Years Maximum- 50 Years

Basic Qualification(As on )

Mandatory:

Bachelor of Design/ B.Tech/ B.E. in Computer Science/ Computer Science & Engineering/ Software Engineering/ Information Technology/ Electronics/ Electronics & Communications Engineering or Equivalent Degree in above specified disciplines with minimum 50% score. or MCA

or

M. Tech/ M. Sc in Computer Science/ Computer Science & Engineering/ Information Technology/ Software Engineering/ Electronics/ Electronics & Communications Engineering or Equivalent Degree in above specified disciplines.

(From a University/ Institution/ Board recognized by Govt. Of India/ approved by Govt. Regulatory Bodies).

OTHER QUALIFICATION (AS ON ) Mandatory Certifications: (Valid as on )

Anyone of the UX certifications:

- Human Factors International (HFI): Certified Usability Analyst (CUA)

- Human Factors International (HFI): Certified Experience Analyst (CXA)

- Nielsen Norman Group (NNG): UX Certification

- Interaction Design Foundation (IDF): UX Design Certification

- Google UX Design Professional Certificate

WORK EXPERIENCE (POST-BASIC QUALIFICATION) (AS ON )

Mandatory: Minimum Experience: 15 Years’ experience in e-Commerce/ Banking Industry/ Fintech Company/ Information Technology or a consumer-facing company

Relevant Experience: Out of 15 Years’, at least 5 years of experience in User Experience (UX)

SPECIFIC SKILLS

1. Good knowledge of UX Design software (e.g. Figma, Adobe XD etc.)

2. Good to have basic coding knowledge (HTML, CSS, JavaScript)

3. Ability to interpret data, identify trends, and use insights to improve the user experience.

4 .Understanding the business context, goals, and metrics is crucial for aligning UX with business objectives.

Job Profile

➢ It is a strategic leadership role responsible for defining and driving the overall user experience vision and strategy across the bank.

➢ This role involves building and leading a team of UX professionals, overseeing the end-to-end design process, and ensuring a user-centric approach is embedded across the bank’s digital interfaces.

➢ Define governance, workflow, SOPs etc. for smooth functioning of ‘Centre of Excellence for User Experience’ (UX CoE)

➢ Drive innovation, cross-functional initiatives and engagement associated with UX.

➢ Own ‘‘UX CoE’’ performance metrics and resource planning

Key Responsibilities Areas: (KRA)

➢ Lead ‘UX CoE’ as ‘UX CoE’ Head with a team of UX specialists & maintain digital design repository for reusability and faster development.

➢ Create a design intake framework for structured engagement with product / business units.

➢ Annually review and update design system as per latest industry trends and get the changes approved from the appropriate authority.

➢ Review visual design / prototype of new proposed digital journey or enhancement in existing journeys to ensure that these are aligned with Bank’s design system.

➢ Engage ‘UX CoE’ with UAT & CUG testing of proposed new journeys or enhancements in existing journeys with respect to visual design / prototype.

➢ Gather insights from available data like business numbers and hits to justify the user flow in visual design/prototype and suggest enhancement, if any.

➢ Arrange for periodic UI/UX audit of all the customer facing digital interfaces of the Bank and suggest changes for enhancement to achieve consistency in design and experience.

➢ Analyze app/website related user feedback received from different channels from UI/UX perspective.

➢ Suggest enhancements about UI/UX issues to respective BUs/Departments and keep engaged with BUs/Departments till closure.

➢ Monitor and review customer communication template of Email, SMS, In App notification, In App banner and website banner for consistency across all customer communications.

➢ Institute design approval checkpoints for all public facing digital releases.

➢ Conduct primary and secondary research related to best practices followed across industry for seamless user experience and engagement and share insights with different stakeholders for implementation.

Annual CTC Range : Up to Rs 80 Lacs (Fixed Pay 90% of CTC ; Variable Pay 10% of CTC

Annual Increment Band: Up to 10%

Contact : Sonali on /