Viral Copy Strategist

Role Overview

The Viral Copy Strategist is responsible for creating high-impact, short-form copy that drives attention, engagement, and conversions across digital platforms.

This role focuses on writing scroll-stopping, emotion-driven content for the first few seconds of user attention. The strategist will leverage AI tools combined with strong copy intuition to produce viral content at scale across social, ads, landing pages, and direct messaging channels.

This is not a long-form or SEO writing role. It is a performance-driven copy role centered on virality, engagement, and click-through outcomes.

Key Responsibilities

• Write viral hooks and scripts for short-form video platforms including Instagram Reels, YouTube Shorts, and TikTok.
• Create scroll-stopping captions designed to drive saves, shares, and comments.
• Develop high-c...