Visual Design Lead

Job Responsibilities:

• Revamp and design product collaterals and templates (PPT, Word, PDF, images).
• Design creatives for social media and performance marketing (Google Ads, Meta, Display networks).
• Translate briefs into effective visual solutions.
• Develop website banners, landing page visuals, and emailers.
• Create investor education visuals.
• Work closely with digital marketing, content and product teams and external agencies.
• Handle multiple projects with quick turnaround times.
• Maintain brand consistency across all designs.

AI-Enabled Creative Production

Use AI tools to:

• Generate visual concepts, mood boards, and design references
• Support motion workflows through AI-assisted animation, masking, and rotoscoping
• Creating multiple creative variations quickly for performance marketing
• (Examples of tools: Adobe Firefly, Generative Fill, AI-powered video tools, prompt-based design assistants, etc.)

Tools & Software

• Adobe Photoshop – for digital creatives, image editing
• Adobe Illustrator – for vector graphics, icons, illustrations
• Adobe After Effects – for motion graphics and animations
• Adobe Premiere Pro – basic video editing
• Adobe Media Encoder – exports and format optimization
• Microsoft PowerPoint - To design impactful, visually engaging presentations
• Microsoft Word – To create and format professional documents with clarity & precision

Qualification :

Academic Qualifications:

• Degree in design and animation.
• 4-5 years of experience in graphic design and preferably motion animation
• Create short-form motion videos for social media (Reels, Shorts, Stories, GIFs).
• Animate static creatives into engaging motion formats.
• Work on typography animation, icon animation, transitions, and basic sound syncing
• 10+ years of experience in relevant field in financial services, preferably Mutual fund industry.

Minimum Work Experience:

• Portfolio showcasing static and preferably motion work*.
• Ability to simplify complex (financial) information visually.
• Expertise in video formats, codecs, and platform specs.
• Knowledge of aspect ratios for social and ad platforms.
• Experience with AI tools for creative workflows.