Visual Design Specialist

About the Company

Kumari Fine Jewellery (DP Jewel Line Pvt. Ltd.)

Location: Mumbai | Full-time

Experience: 4–7 years (Luxury / Jewellery / Fashion / Lifestyle brands preferred)

About the Role

We are looking for a Creative Designer to design high-quality, premium visual assets for social media, digital marketing, and brand communication. The role focuses on creating luxury-aligned, visually refined creatives across platforms, while also leveraging modern AI-powered design tools to improve speed, experimentation, and creative output—without compromising brand aesthetics. This is an execution-focused design role, working closely with Brand, Creative, and Social Media teams.

Responsibilities

• Social Media Creative Design
• Design high-quality creatives for: Instagram posts, carousels, and stories
• Reels covers and thumbnails
• YouTube thumbnails (as applicable)
• Translate brand narratives and campaign ideas into visually compelling social assets
• Maintain consistency with brand colour palette, typography, and luxury aesthetics

• Digital Marketing & Performance Creatives
• Design banners and creatives for: Paid social campaigns
• Google display and digital ads
• Website banners and landing pages
• Adapt creatives across multiple formats and sizes while maintaining visual integrity
• Collaborate with performance teams to iterate creatives based on feedback

• Marketing & Offline Collaterals
• Design marketing and brand collaterals including: Store communication material
• Standees, posters, and in-store creatives
• Packaging inserts and printed material
• Ensure offline assets align seamlessly with digital brand expression

• Campaign & Collection Support
• Support new collection launches and festive campaigns with end-to-end creative assets
• Execute visuals based on creative direction from Brand and Creative leadership
• Ensure timely delivery across channels

• AI-Assisted Creative Execution (IMPORTANT)
• Use AI-powered tools to enhance creative ideation, production speed, and experimentation, including AI image generation and enhancement for concept exploration
• Background clean-up, retouching, and visual variations
• Rapid mockups for campaign and social concepts
• Apply AI tools responsibly while maintaining luxury brand standards and originality
• Collaborate with teams to test new AI-driven creative workflows

• Brand Consistency & Quality Control
• Follow and maintain brand guidelines (visual identity, typography, imagery)
• Ensure high polish, attention to detail, and premium finish across all designs
• Uphold luxury look and feel across every output

• Collaboration & Coordination
• Work closely with: Brand Manager
• Creative Director
• Social Media Manager
• Performance Marketing teams
• Incorporate feedback constructively while protecting design quality
• Coordinate with external vendors or printers when required

Qualifications

• 4–7 years of experience as a Creative / Graphic Designer
• Strong portfolio showcasing work for luxury, jewellery, fashion, or lifestyle brands
• Strong visual sensibility with a premium, minimal, luxury aesthetic
• Experience designing for both digital and print formats
• Comfort working in campaign-driven, fast-paced environments

Required Skills

• Core Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
• Motion / Video (Good to Have): After Effects, Premiere Pro
• AI & Modern Creative Tools (Preferred): image generation tools (e.G., Midjourney, Leonardo, similar), image enhancement and background tools, design assistants for rapid concepting and variations
• Collaboration & Layout: Figma, Canva (advanced usage preferred, not basic templates)

Preferred Skills

• Strong attention to detail and finish
• Ability to balance creativity with brand discipline
• Openness to adopting new tools and workflows, including AI
• Appreciation for craftsmanship, luxury, and aesthetics