Job Description
Binks is a modern Indian fashion brand for women; focused on fit, speed, and systems. As we scale our catalogue across categories and channels, we’re looking for a visual designer with strong design sense who is fluent with AI tools and comfortable doing basic video editing, and who can step in for occasional physical shoots when required.
This is not a social media role and not a performance marketing role. It’s a product + digital visual design role built for speed, clarity, and scale.
⸻
What you’ll do
• Create AI-generated product images for new launches and variations
• Design website and app assets: PDP visuals, banners, collections, campaign creatives
• Use Gemini, Chat GPT, Nano Banana, and other AI tools to generate, refine, and iterate visuals
• Write clear, structured prompts to get consistent, usable outputs from AI tools
• Do basic video editing (short product clips, simple edits for website/app usage)
• Maintain visual consistency across website, app, and key customer touchpoints
• Work closely with design, CRM, and ops teams to translate products into clean, conversion-friendly visuals
• Use Canva and Shopify themes to execute quickly
• Participate in occasional physical shoots (in-studio or on-ground): visual direction, shot selection, alignment with brand guidelines
• Reduce dependency on large photoshoots by intelligently combining AI and minimal physical shoots
⸻
What you will not be expected to do
• Plan or manage social media calendars
• Write marketing, brand, or lifecycle copy
• Run paid ads or performance marketing
• Manage agencies end-to-end
• Own shoot logistics, budgeting, or vendor negotiations independently
⸻
What we’re looking for
• Strong visual and design sense (more important than any single tool)
• Hands-on experience with AI tools like Gemini, Chat GPT, Nano Banana, or similar
• Comfortable writing and refining prompts for AI image generation
• Able to do basic video editing (not high-end motion or reels)
• Familiar with Canva; ecommerce or website design experience is a plus
• Willingness to be present for select physical shoots when required
• Fast, detail-oriented, and comfortable iterating without overthinking
• Preference for clarity and usefulness over aesthetic fluff
⸻
Salary
₹4-6 LPA, depending on experience and fit
⸻
Why this role matters
This role directly shapes how our products show up to customers. As our catalogue grows quickly, speed, consistency, and visual clarity matter more than polish for its own sake. You’ll work at the intersection of design, AI, and product—and your output will be visible everywhere.
This is not a social media role and not a performance marketing role. It’s a product + digital visual design role built for speed, clarity, and scale.
⸻
What you’ll do
• Create AI-generated product images for new launches and variations
• Design website and app assets: PDP visuals, banners, collections, campaign creatives
• Use Gemini, Chat GPT, Nano Banana, and other AI tools to generate, refine, and iterate visuals
• Write clear, structured prompts to get consistent, usable outputs from AI tools
• Do basic video editing (short product clips, simple edits for website/app usage)
• Maintain visual consistency across website, app, and key customer touchpoints
• Work closely with design, CRM, and ops teams to translate products into clean, conversion-friendly visuals
• Use Canva and Shopify themes to execute quickly
• Participate in occasional physical shoots (in-studio or on-ground): visual direction, shot selection, alignment with brand guidelines
• Reduce dependency on large photoshoots by intelligently combining AI and minimal physical shoots
⸻
What you will not be expected to do
• Plan or manage social media calendars
• Write marketing, brand, or lifecycle copy
• Run paid ads or performance marketing
• Manage agencies end-to-end
• Own shoot logistics, budgeting, or vendor negotiations independently
⸻
What we’re looking for
• Strong visual and design sense (more important than any single tool)
• Hands-on experience with AI tools like Gemini, Chat GPT, Nano Banana, or similar
• Comfortable writing and refining prompts for AI image generation
• Able to do basic video editing (not high-end motion or reels)
• Familiar with Canva; ecommerce or website design experience is a plus
• Willingness to be present for select physical shoots when required
• Fast, detail-oriented, and comfortable iterating without overthinking
• Preference for clarity and usefulness over aesthetic fluff
⸻
Salary
₹4-6 LPA, depending on experience and fit
⸻
Why this role matters
This role directly shapes how our products show up to customers. As our catalogue grows quickly, speed, consistency, and visual clarity matter more than polish for its own sake. You’ll work at the intersection of design, AI, and product—and your output will be visible everywhere.
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