Visual Merchandiser - Retail

Job Position: Visual Merchandiser - Retail

Exp: 5 – 7 years

Location: Gurugram

Who we are:

FS Life is a group of homegrown brands that are thoughtful, relevant, and solve unmet apparel and lifestyle needs for the modern Indian woman. It launched in September 2016 with Fable Street, a premium western wear brand that provides the best fits for Indian women. Over time, it has evolved into a multi-brand house with Pink Fort – a modern Indian wear brand reimagining traditional clothing for today’s woman.

About the role:

As a Visual Merchandiser, you will be responsible for delivering a consistent, engaging, and commercially effective store environment across our retail network. This role focuses on translating brand direction into strong on-ground execution, ensuring visual standards are maintained and evolved in line with store performance and customer behavior.

You will bring the brand to life in-store through impactful visual storytelling that enhances customer engagement and drives commercial performance.

Key Responsibilities:

• Own the execution of visual merchandising and commercial presentation across retail stores in line with brand guidelines and VM calendars
• Drive window displays, mannequin styling, in-store layouts, and product stories that enhance customer experience and support sales
• Ensure consistent brand presentation across all stores while adapting visuals to store layouts, regional preferences, and customer behavior
• Regularly review store sales performance, stock movement, and category performance to identify visual and commercial opportunities
• Ensure VM hygiene, garment care, and overall store presentation standards are maintained at all times
• Align product placement and visual focus with stock availability to improve sell-through and reduce aging inventory
• Continuously refine in-store presentation using trend awareness and competitor insights
• Enable effective in-store execution by clearly communicating visual direction and styling guidelines
• Represent the brand with confidence and professionalism during store visits and customer interactions
• Support new store openings and store refresh initiatives as required

Qualifications and Requirements:

• 5-7 years of hands-on visual merchandising experience within fashion or lifestyle retail stores
• Strong understanding of store-level VM, commercial merchandising, and customer flow
• Ability to analyse sales data and translate insights into actionable visual changes
• Experience working closely with retail store teams and understanding store realities
• Proficiency in MS Excel and Google Sheets
• Strong aesthetic sensibility with a practical, business-focused approach