Job Description

Purpose:

  • Interpret global/Cluster VM Guidelines and seasonal concepts for local execution
  • Assist BE Manager to Lead the planning, development and execution of affiliate visual merchandising packages.
  • Ensure VM programs are consistent with key strategic choices in AFP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers
  • Coordinate the development of VM Development Plans for new and renewal stores
  • Understand all the environments where the brand is exposed to the consumer and at the same time be able to specialize into a channel and specific needs

    • Key Metrics:

  • Brand equity scores and marketing spend effectiveness (individual mix effectiveness)
  • Brand objectives by segment, market share, revenue growth
  • On-time and quality execution of store design
  • Robust network of competent and cost-effective pool of creative agencies successful in delivering results<...

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