Job Description

  • Full ownership to build and scale consumer food brands from scratch
  • Full autonomy to build, scale, and lead Private label brands end-to-end

    • About Our Client

    The client is a high-growth, tech-enabled retail platform transforming India's food and grocery ecosystem. With deep kirana network integration, robust supply chain infrastructure, and in-house brand ambitions, they combine the agility of a start-up with the scale and stability of an established player.

    Job Description

    1. Build Brands That Consumers Love



  • Conduct first-hand consumer research to identify urban household needs


  • Create and position consumer brands with sharp pricing, packaging, and product design


  • Launch and iterate fast, first products to shelf within 90 days


  • Build meaningful sourcing-to-shelf stories that connect farmers and urban families



    • 2. Lead Sales Execution Across Channels



  • Personally drive distribution and visibility in kiranas, modern retail, and e-commerce


  • Create GTM playbooks based on ground-level feedback


  • Drive trials, repeat usage, and velocity through data-driven experimentation



    • 3. Own Product & Supply Chain Development



  • Work with contract manufacturers and packaging partners


  • Maintain uncompromised quality, traceability, and compliance


  • Operate lean and fast, managing unit economics and launch timelines end-to-end



    • 4. Cross-functional & Organisational Leadership



  • Collaborate with supply chain, category, tech, and finance teams


  • Inspire internal stakeholders to become brand evangelists


  • Balance short-term outcomes with long-term brand equity



    • 5. Build & Scale a Rock-star Team



  • Start as a hands-on player-coach


  • Hire for consumer first mindset, not just pedigree


  • Leverage AI and automation to drive efficiency in marketing and operations



    • 6. Drive Marketing & Demand Generation



  • Execute creative, high-ROI campaigns with lean budgets


  • Build dual-focused marketing: trade-facing and consumer-facing


  • Track metrics obsessively and iterate based on real-world insights

    • The Successful Applicant



  • 12+ years of experience in FMCG, preferably food categories like staples, snacks, beverages, or ready-to-eat


  • Proven track record of building a consumer brand or private label from 0→1, scaling it to at least ₹25-50 Cr+ in annual revenue


  • Demonstrated full P&L ownership, responsible for revenue, margins, and profitability over multiple years


  • Strong consumer-first, with experience building products based on deep consumer insights rather than trade push


  • Mass-market focus: Built products for urban middle-income Indian households, not just premium/luxury segments


  • Solid exposure to private label development, including product design, packaging, sourcing, pricing, and go-to-market


  • Hands-on experience in product development, sourcing, and supply chain coordination


  • Understand retailer eco-system and comfortable driving sales across channels such as general trade (kiranas), modern trade, e-commerce, and quick commerce


  • Technology-savvy: Experienced in using data, analytics, and digital platforms for growth, feedback loops, and decision-making


  • Start-up mindset: Comfortable with speed, ambiguity, lean teams, and direct execution without full-function support


  • Strong executive presence, able to lead teams, influence cross-functional stakeholders, and drive org-wide alignment



    • Strong Pluses:



  • Background in tech-first consumer or D2C FMCG companies


  • Player-coach style, who has personally executed brand building and sales, not just managed teams


  • Founder or early-stage builder experience in food/CPG


  • Experience working across both general trade and ecommerce channels

    • Apply for this Position

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