Job Description
VP – Sales Framework
Job Description (JD)
Designation: Vice President – Sales
Department: Sales & Marketing
Reports To: Directors
Purpose: To lead and drive the organisation’s revenue generation, sales strategy, and market positioning across all real‑estate projects. The VP – Sales is accountable for building a high‑performance in‑house sales engine, nurturing a strong channel partner network, and ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role requires balancing strategic oversight with hands‑on execution — from market mapping and budgeting to team leadership, compliance, and brand representation.
Key Responsibility Areas (KRAs)
- 1. Sales Strategy & Revenue Achievement Design and implement sales plans to achieve quarterly and annual targets for all projects. Maintain 70:30 Direct vs Channel Sales ratio. Achieve ≥ 25 sales at launch and ≥ 6 sales per quarter post‑launch. Maintain approved sales ratio (variation only wi...
Job Description (JD)
Designation: Vice President – Sales
Department: Sales & Marketing
Reports To: Directors
Purpose: To lead and drive the organisation’s revenue generation, sales strategy, and market positioning across all real‑estate projects. The VP – Sales is accountable for building a high‑performance in‑house sales engine, nurturing a strong channel partner network, and ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role requires balancing strategic oversight with hands‑on execution — from market mapping and budgeting to team leadership, compliance, and brand representation.
Key Responsibility Areas (KRAs)
- 1. Sales Strategy & Revenue Achievement Design and implement sales plans to achieve quarterly and annual targets for all projects. Maintain 70:30 Direct vs Channel Sales ratio. Achieve ≥ 25 sales at launch and ≥ 6 sales per quarter post‑launch. Maintain approved sales ratio (variation only wi...
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