Job Description
Online marketplaces have never been this awesome.
We are looking for a **Web Analyst ** to join our Web Analytics team and help us measure, model, and optimize marketing performance across channels. The ideal candidate combines strong analytical skills with hands-on experience in data engineering and marketing measurement frameworks — turning complex data into actionable insights that drive growth.**Key Responsibilities**
Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis).Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches.Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization.Collaborate with ...
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