Job Description
**Job Description**
The Web and Digital Analytics Sr Manager is responsible for leading marketing and web analytics to provide actionable insights and recommendations to enhance the company's online presence and digital marketing strategies. This role involves managing data collection, analysis, and reporting processes to drive data-informed decision-making across the organization.
**Job Responsibilities**
? Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
? Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
? Help with lead tracking and analysis for B2B efforts
? Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
? Utilize tools such Ado...
The Web and Digital Analytics Sr Manager is responsible for leading marketing and web analytics to provide actionable insights and recommendations to enhance the company's online presence and digital marketing strategies. This role involves managing data collection, analysis, and reporting processes to drive data-informed decision-making across the organization.
**Job Responsibilities**
? Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
? Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
? Help with lead tracking and analysis for B2B efforts
? Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
? Utilize tools such Ado...
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