Web Content Officer

PRIMARY DETAIL

- From $86,087 to $97,878 (HEW Level 5), plus 17% employer's superannuation and annual leave loading.
- Full-time, continuing role. Based at Wallumattagal campus, North Ryde.
- Creative and collaborative team. Hybrid working arrangement.

Support the development and structure of online digital copy and content for creative and impactful communications. Hybrid working arrangement.

The Role

The Digital Ops team in Group Marketing delivers best in class online experiences for existing and prospective students, industry partners and teaching and academic staff. Working agile, a team of in-house specialists oversees the user experience, technical development, and content production for all public-facing websites.

You will apply your love of copywriting and creative thinking to the production of digital content that utilises our award-winning design system, GEM, showcasing the fantastic variety of learning opportunities and research initiatives that Macquarie University offers.

Reporting to the Senior Web Producer, you will make an impact by:

Producing digital content in MQ’s brand language and style guidelines

Working with the team to understand and adhere to a well-established content governance framework

Consolidating historical information architecture and associated content into a leaner, more intuitive experience for users

Utilising website traffic data to ascertain content engagement levels, identifying areas of improvement and working with relevant stakeholders to implement

Assisting with personalisation and test and learn initiatives and reporting on effectiveness

Working with UX and development to develop new ideas for improved content design, componentry and user flows

About You

You will have experience supporting online web content that maximises user reach and engagement, as well as working with search engine optimisation. You will have excellent communications skills with the ability to engage, and partner, with clients and stakeholders to understand their online communications needs to make recommendations on the appropriate communication channels and best practice.

Degree and/or equivalent experience in communications or relevant discipline.

Strong computer skills including Microsoft Office, Adobe Creative Suite and basic HTML.

Experience writing, editing and copywriting for a variety of channels online, social media content, advertising copy and other associated marketing collateral.

Writing according to search engine optimisation principles for online distribution.

Knowledge of content management systems and marketing automation.

About Us

Macquarie is a university engaged with the real and often complex problems and opportunities that define our lives. Since our foundation 58 years ago, we have aspired to be a different type of university. Over the years, we have grown to become the centre of a vibrant local and global community. Connect with us today.

We rank amongst the top employers in the Australian Workplace Employers Index, having recently earned a five-star rating in the QS World Rankings with the highest rating for employability. Take a look at the staff benefits on offer.