Job Description
Our Client, a Health Insurance company, is looking for a Web Metrics Analyst for their Detroit, MI/Hybrid (Once a week onsite) location.
Responsibilities:
The Web Metrics Analyst is responsible for transforming quantitative digital data into insights that help create more useful, intuitive, and high performing digital experiences for our members. This role focuses on identifying behavioral trends, analyzing end-to-end funnels, and delivering actionable recommendations aligned to business outcomes. Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms. Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points. Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion. Build clear, intuiti...
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